Business Communication

Program Class: Diploma / B.B.A

Year: I

Semester: II

Subject: B.B.A- 202

Course Title: BUSINESS COMMUNICATION

Credits: 4

Core Compulsory

Max. Marks: –25+75

Min. Passing Marks: 33

Unit

Topics

I

Meaning and objective of Business communication, Forms of Communication, Communication model and process, Principles of Effective Communication

II

Corporate Communication: Formal and Informal Communication, Network Grapevine, Barriers in Communication ,Groups discussion, Mock Interviews, Seminars, Individual and Group Presentations.

III

Essential of effective Business letters, Writing Important Business letters including correspondence with Bank and Insurance companies

IV

Ora l& Non-verbal communication: Principles of Oral Presentation Factors affecting Presentation, effective Presentation skills, conducting Surveys. Body Language, Para Language ,Effective Listening, Interviewing skill, Writing resume and Letter or application.

V

Modern forms of communication, International communication, Cultural sensitiveness and cultural context, Writing and presenting in international Situations. Importance of business language, vocabulary words often confused, words often miss spelt, common errors in English.