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Fundamentals of Marketing - विपणन के मूल आधार

Exam Preparation for Fundamentals of Marketing - विपणन के मूल आधार: This model paper is designed for graduation students ... Show more

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Model Question Paper

Fundamentals of Marketing – विपणन के मूल आधार

Key Features | मुख्य विशेषताएँ

Bilingual Model Paper | द्विभाषी मॉडल पेपर
This model paper is Designed in English and Hindi, making it easier for students from both mediums to understand and practice effectively.
यह मॉडल पेपर अंग्रेज़ी और हिंदी दोनों भाषाओं में डिज़ाइन किया गया, जिससे दोनों माध्यमों के छात्रों को अध्ययन और अभ्यास करने में आसानी हो।
Unit-wise Short Notes | इकाईवार संक्षिप्त नोट्स
Each unit includes a summary in both languages, making revision faster and more effective.
प्रत्येक इकाई में दोनों भाषाओं में सारांश उपलब्ध है, जिससे पुनरावृत्ति तेज़ और प्रभावी हो सके।
Extensive MCQ Practice | विस्तृत MCQ प्रैक्टिस
1500+ MCQ Practice Questions: This comprehensive question bank includes 1500+ multiple-choice questions (MCQs). Each unit contains approximately 150 MCQs covering a wide range of cognitive levels such as remembering, understanding, application, and analysis.
1500+ MCQ अभ्यास प्रश्न: इस प्रश्न बैंक में 1500 से अधिक बहुविकल्पीय प्रश्न (MCQ) शामिल हैं। प्रत्येक यूनिट में लगभग 150 MCQ हैं, जो याददाश्त, समझ, अनुप्रयोग और विश्लेषण जैसे विभिन्न संज्ञानात्मक स्तरों को कवर करते हैं।
Exam Practice Paper with Mock Tests | मॉक टेस्ट के साथ परीक्षा अभ्यास पत्र
Includes three full-length mock tests for real exam practice. One mock test is free for students to assess the quality of our question paper.
तीन पूर्ण मॉक टेस्ट दिए गए हैं, जिससे छात्र वास्तविक परीक्षा अभ्यास कर सकें। एक मॉक टेस्ट निःशुल्क प्रदान किया गया है ताकि छात्र हमारे प्रश्न पत्र की गुणवत्ता को परख सकें।
Latest Syllabus as per NEP | NEP के अनुसार नवीनतम पाठ्यक्रम
The syllabus aligns with the latest National Education Policy (NEP) and follows the exam patterns of MSU, CCSU, and other universities following the NEP.
पाठ्यक्रम नवीनतम राष्ट्रीय शिक्षा नीति (NEP) के अनुसार है और यह MSU, CCSU तथा अन्य NEP का पालन करने वाले विश्वविद्यालयों की परीक्षा प्रणाली का अनुसरण करता है।
Designed by Experts | विशेषज्ञों द्वारा तैयार किया गया
This question bank has been meticulously prepared by subject matter experts to ensure accuracy and relevance.
यह प्रश्न बैंक विषय विशेषज्ञों द्वारा सावधानीपूर्वक तैयार किया गया है, जिससे इसकी सटीकता और प्रासंगिकता बनी रहे।

Why Choose This Model Paper? | यह मॉडल पेपर क्यों चुनें?

Dual-Language Advantage: Ideal for both English and Hindi medium students.
द्विभाषी लाभ: अंग्रेज़ी और हिंदी दोनों माध्यमों के छात्रों के लिए उपयुक्त।
Complete Exam Preparation: Unit-wise summaries, MCQ practice, and mock tests provide a complete study solution.
पूर्ण परीक्षा तैयारी: इकाईवार सारांश, MCQ अभ्यास, और मॉक टेस्ट संपूर्ण अध्ययन समाधान प्रदान करते हैं।
Latest NEP-Based Pattern: Ensures compliance with the latest university exam structure.
नवीनतम NEP-आधारित पैटर्न: यह नवीनतम विश्वविद्यालय परीक्षा संरचना के अनुरूप है।

Program Class: Diploma/ B.com		Year: Second		Semester: Fourth
Subject: Commerce
Course Title: Fundamentals of Marketing
Course Learning Outcomes: On completion of this course, learners will be able to: · The objective of this course is to provide basic knowledge ofconcepts, principles, tools and techniques of marketing.
Credits: 6			Core Compulsory
Max. Marks: –25+75			Min. Passing Marks: 33
Unit	Topics
I	Introduction: Nature, scope and importance of marketing; Evolution of marketing concepts; Marketing mix; Marketing environment. Micro and Macro environmental factors. Consumer Behaviour – An Overview: Consumer buying process; Factors influencing consumer buying decisions.
II	Market Selection: Market segmentation – concept, importance and bases; Target market selection; Positioning concept, importance and bases; Product differentiation vs. market segmentation. Product: Meaning and importance. Product classifications; Concept of product mix; Branding, packaging and labelling; After-sales services; Product life-cycle; New Product Development.
III	Pricing: Significance; Factors affecting price of a product; Major pricing methods; Pricing policies and strategies. Promotion: Nature and importance of promotion; Promotion Tools: advertising, personal selling, public relations; sales promotion and publicity – concept and their distinctive characteristics; Promotion mix; Factors affecting promotion mix decisions; and Integrated Marketing Communication Approach.
IV	Distribution: Channels of distribution – meaning and importance; Types of distribution channels; Wholesaling and retailing; Factors affecting choice of distribution channel; Distribution Logistics; Meaning, importance and decisions. Retailing: Types of retailing – store based and non- store based retailing, chain stores, specialty stores, supermarkets, retail vending machines, mail order houses, retail cooperatives; Management of retailing operations: an overview; Retailing in India: changing scenario. Recent developments in marketing: Social Marketing, Online Marketing, Direct Marketing, Services Marketing, Green Marketing, Relationship Marketing, Rural marketing.