Fundamentals of Marketing - विपणन के मूल आधार
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Model Question Paper
Fundamentals of Marketing – विपणन के मूल आधार
Key Features | मुख्य विशेषताएँ
- Bilingual Model Paper | द्विभाषी मॉडल पेपर
- Enough MCQ for Practice | अभ्यास के लिए पर्याप्त MCQ
- Exam Practice Paper with Mock Tests | मॉक टेस्ट के साथ परीक्षा अभ्यास पत्र
- Latest Syllabus as per NEP | NEP के अनुसार नवीनतम पाठ्यक्रम
- Designed by Experts | विशेषज्ञों द्वारा तैयार किया गया
The given MCQs cover only 10% of the syllabus | दिए गए बहुविकल्पीय प्रश्न केवल 10% पाठ्यक्रम को कवर करते हैं।
To cover 100% of the syllabus with summaries, upgrade to our Advanced Model Paper.| पूरा सिलेबस और सारांश कवर करने के लिए हमारा एडवांस मॉडल पेपर जॉइन करें। Join Advanced Model Paper
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Program Class: Diploma/ B.com |
Year: Second |
Semester: Fourth |
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Subject: Commerce |
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Course Title: Fundamentals of Marketing |
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Course Learning Outcomes: On completion of this course, learners will be able to: · The objective of this course is to provide basic knowledge ofconcepts, principles, tools and techniques of marketing. |
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Credits: 6 |
Core Compulsory |
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Max. Marks: –25+75 |
Min. Passing Marks: 33 |
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Unit |
Topics |
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I |
Introduction: Nature, scope and importance of marketing; Evolution of marketing concepts; Marketing mix; Marketing environment. Micro and Macro environmental factors. Consumer Behaviour – An Overview: Consumer buying process; Factors influencing consumer buying decisions. |
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II |
Market Selection: Market segmentation – concept, importance and bases; Target market selection; Positioning concept, importance and bases; Product differentiation vs. market segmentation. Product: Meaning and importance. Product classifications; Concept of product mix; Branding, packaging and labelling; After-sales services; Product life-cycle; New Product Development. |
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III |
Pricing: Significance; Factors affecting price of a product; Major pricing methods; Pricing policies and strategies. Promotion: Nature and importance of promotion; Promotion Tools: advertising, personal selling, public relations; sales promotion and publicity – concept and their distinctive characteristics; Promotion mix; Factors affecting promotion mix decisions; and Integrated Marketing Communication Approach. |
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IV |
Distribution: Channels of distribution – meaning and importance; Types of distribution channels; Wholesaling and retailing; Factors affecting choice of distribution channel; Distribution Logistics; Meaning, importance and decisions. Retailing: Types of retailing – store based and non- store based retailing, chain stores, specialty stores, supermarkets, retail vending machines, mail order houses, retail cooperatives; Management of retailing operations: an overview; Retailing in India: changing scenario. Recent developments in marketing: Social Marketing, Online Marketing, Direct Marketing, Services Marketing, Green Marketing, Relationship Marketing, Rural marketing. |
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