Fundamentals of Marketing – विपणन के मूल आधार – Teach To India

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Fundamentals of Marketing - विपणन के मूल आधार

Exam Preparation for Fundamentals of Marketing - विपणन के मूल आधार: This model paper is designed for graduation students ... Show more
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Fundamentals of Marketing – विपणन के मूल आधार

Key Features | मुख्य विशेषताएँ

  • Bilingual Model Paper | द्विभाषी मॉडल पेपर
  • Enough MCQ for Practice | अभ्यास के लिए पर्याप्त MCQ 
  • Exam Practice Paper with Mock Tests | मॉक टेस्ट के साथ परीक्षा अभ्यास पत्र
  • Latest Syllabus as per NEP | NEP के अनुसार नवीनतम पाठ्यक्रम
  • Designed by Experts | विशेषज्ञों द्वारा तैयार किया गया 

The given MCQs cover only 10% of the syllabus | दिए गए बहुविकल्पीय प्रश्न केवल 10% पाठ्यक्रम को कवर करते हैं।

To cover 100% of the syllabus with summaries, upgrade to our Advanced Model Paper.| पूरा सिलेबस और सारांश कवर करने के लिए हमारा एडवांस मॉडल पेपर जॉइन करें।  Join Advanced Model Paper

 

Program Class: Diploma/ B.com

Year: Second

Semester: Fourth

Subject: Commerce

Course Title: Fundamentals of Marketing

Course Learning Outcomes:

On completion of this course, learners will be able to:

·      The objective of this course is to provide basic knowledge ofconcepts, principles, tools and techniques of marketing.

Credits: 6

Core Compulsory

Max. Marks: –25+75

Min. Passing Marks: 33

Unit

Topics

I

Introduction: Nature, scope and importance of marketing; Evolution of marketing concepts; Marketing mix; Marketing environment. Micro and Macro environmental factors.

Consumer Behaviour – An Overview: Consumer buying process; Factors influencing consumer buying decisions.

II

Market Selection: Market segmentation – concept, importance and bases; Target market selection; Positioning concept, importance and bases; Product differentiation vs. market segmentation.

Product: Meaning and importance. Product classifications; Concept of product mix; Branding, packaging and labelling; After-sales services; Product life-cycle; New Product Development.

III

Pricing: Significance; Factors affecting price of a product; Major pricing methods; Pricing policies and strategies.

Promotion: Nature and importance of promotion; Promotion Tools: advertising, personal selling, public relations; sales promotion and publicity – concept and their distinctive characteristics; Promotion mix; Factors affecting promotion mix decisions; and Integrated Marketing Communication Approach.

IV

Distribution: Channels of distribution – meaning and importance; Types of distribution channels; Wholesaling and retailing; Factors affecting choice of distribution channel; Distribution Logistics; Meaning, importance and decisions.

Retailing: Types of retailing – store based and non- store based retailing, chain stores, specialty stores, supermarkets, retail vending machines, mail order houses, retail cooperatives; Management of retailing operations: an overview; Retailing in India: changing scenario.

Recent developments in marketing: Social Marketing, Online Marketing, Direct Marketing, Services Marketing, Green Marketing, Relationship Marketing, Rural marketing.

 

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