Marketing Management
- Description
- Curriculum
- Reviews
Model Question Paper
Marketing Management
Key Features | मुख्य विशेषताएँ
- Bilingual Model Paper | द्विभाषी मॉडल पेपर
- Enough MCQ for Practice | अभ्यास के लिए पर्याप्त MCQ
- Exam Practice Paper with Mock Tests | मॉक टेस्ट के साथ परीक्षा अभ्यास पत्र
- Latest Syllabus as per NEP | NEP के अनुसार नवीनतम पाठ्यक्रम
- Designed by Experts | विशेषज्ञों द्वारा तैयार किया गया
The given MCQs cover only 10% of the syllabus | दिए गए बहुविकल्पीय प्रश्न केवल 10% पाठ्यक्रम को कवर करते हैं।
To cover 100% of the syllabus with summaries, upgrade to our Advanced Model Paper.| पूरा सिलेबस और सारांश कवर करने के लिए हमारा एडवांस मॉडल पेपर जॉइन करें। Join Advanced Model Paper
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Program Class: Diploma / B.B.A |
Year: I |
Semester: II |
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Subject: B.B.A-204 |
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Course Title: MARKETING MANAGEMENT |
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Credits: 4 |
Core Compulsory |
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Max. Marks: –25+75 |
Min. Passing Marks: 33 |
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Unit |
Topics |
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I |
Marketing: Definition, nature, scope & importance, Marketing Management, Core concepts of marketing, selling concept, production concept, modern marketing concept, Social marketing, Understanding of Consumer Behavior, Purchase decision Process.
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II |
Segmentation: Concept, basis of segmentation, Importance in marketing; Targeting: Concept Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning.
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III |
Marketing Mix: Product: Product Mix, New Product development levels of Product, Product life cycle, Branding and packaging, Distribution: Concept, Importance, different types of distribution channels etc.
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IV |
Price: Meaning, objective, factors influencing pricing, methods of pricing. Promotion: Promotional mix, tools, objectives, media selection & management
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V |
Marketing Research: Importance, Process and Elementary knowledge of Information system, green marketing, digital marketing, Service marketing
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