Marketing Management – Teach To India

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Marketing Management

Exam Preparation for Marketing Management: This model paper is designed for graduation students as per the latest National Education ... Show more
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Model Question Paper

Marketing Management

Key Features | मुख्य विशेषताएँ

  • Bilingual Model Paper | द्विभाषी मॉडल पेपर
  • Enough MCQ for Practice | अभ्यास के लिए पर्याप्त MCQ 
  • Exam Practice Paper with Mock Tests | मॉक टेस्ट के साथ परीक्षा अभ्यास पत्र
  • Latest Syllabus as per NEP | NEP के अनुसार नवीनतम पाठ्यक्रम
  • Designed by Experts | विशेषज्ञों द्वारा तैयार किया गया 

The given MCQs cover only 10% of the syllabus | दिए गए बहुविकल्पीय प्रश्न केवल 10% पाठ्यक्रम को कवर करते हैं।

To cover 100% of the syllabus with summaries, upgrade to our Advanced Model Paper.| पूरा सिलेबस और सारांश कवर करने के लिए हमारा एडवांस मॉडल पेपर जॉइन करें।  Join Advanced Model Paper

 

Program Class: Diploma / B.B.A

Year: I

Semester: II

Subject: B.B.A-204

Course Title: MARKETING MANAGEMENT

Credits: 4

Core Compulsory

Max. Marks: –25+75

Min. Passing Marks: 33

Unit

Topics

I

Marketing: Definition, nature, scope & importance, Marketing Management, Core concepts of marketing, selling concept, production concept, modern marketing concept, Social marketing, Understanding of Consumer Behavior, Purchase decision Process.

 

II

Segmentation: Concept, basis of segmentation, Importance in marketing; Targeting: Concept Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning.

 

III

Marketing Mix: Product: Product Mix, New Product development levels of Product, Product life cycle, Branding and packaging, Distribution: Concept, Importance, different types of distribution channels etc.

 

IV

Price: Meaning, objective, factors influencing pricing, methods of pricing. Promotion: Promotional mix, tools, objectives, media selection & management

 

V

Marketing Research: Importance, Process and Elementary knowledge of Information system, green marketing, digital marketing, Service marketing

 

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