Media and Journalistic Writing

Program Class: DEGREE / BA

Year: THIRD

Semester: SIXTH

Subject: ENGLISH

Course Title: Media and Journalistic Writing

Course Learning Outcomes:

After completing this course, the students will be able to:

· Comprehend various principles of mass communication.

· Differentiate between various forms of media & journalistic writing and reporting.

· Understand the meaning and nature of public speaking.

· Identify social media norms and online journalism.

· Write in various journalistic formats effectively.

· Understand the meaning and nature of public speaking.

· Edit reports and create engaging advertisements.

Credits: 05

Core Compulsory

Max. Marks: –25+75

Min. Passing Marks: 33

Unit

Topics

I

AN INTRODUCTION TO MEDIA & JOURNALISM

Media and Society

Principles of Mass Communication & Journalism

Tools of Gathering Information

Misinformation and Disinformation

II

INTRODUCTION TO CYBER MEDIA AND SOCIAL MEDIA

Social Media

Types of Social Media

Online Journalism

Basics of Cyber Media

III

CORE SKILLS IN PRINT MEDIA

Written English: Précis, Paragraph, Essay

News Reporting: Parts of a news report, 5Ws, Headline writing,

Types of Leads, and Report writing.

IV

CORE SKILLS IN ELECTRONIC MEDIA

Public Speaking

News Production, Reporting and Presentation for Radio

News Production/ Reporting for Television

News Presentation: Basic principles-objectivity, accuracy, speed, clarity and integrity.

V

BASICS OF REPORTING

News Value, News Gathering, Readers’ interest, qualities and aptitude necessary for

 reporter Types of reports.

VI

BASICS OF FEATURE WRITING

Types of features: Obits, Reviews, Columns, Trend stories.

VII

BASICS OF EDITING

Principles of editing, editorial policy, role of the Editor, role of the News Editor, role of Chief Sub-editor, role of Sub-editors.

VIII

ADVERTISEMENT

Types of Advertisements

Advertising Ethics

How to create advertisements/storyboards