व्यावसायिक संचार (सेमेस्टर-1)

Programme /Class: B.com

Year: First

Semester: First

Subject: Commerce

Course Title: Business Communication

Credits: 6

Core Compulsory

Max. Marks: 25+75

Min. Passing Marks: 8+25

Unit

Topics

I

Introduction: Process and Importance of Communication, Types of Communication (verbal &Non Verbal), Different forms of Communication. Barriers to Communication: Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Role, effect, and advantages of technology in Business Communication like email, text messaging, instant messaging and modern techniques like video conferencing, social networking. Strategic Importance of e-communication.

II

NON-Verbal Aspects of Communicating: Body Language, Kinesics Proxemics, Paralanguage. Effective Listening Principles of Effective listening. Factors affecting listening exercises, Oral, Written and video sessions, Interviewing skills: Appearing in interviews, Writing resume and letter of application. Modern forms of communicating: E-Mail, Video Conferencing etc.

III

Business language and presentation: importance of Business language,

Vocabulary Words often confused Words often misspelt, Oral Presentation Importance, Characteristics, Presentation Plan, Power point presentation, Visual aids.

Writing skills: Planning business messages, Rewriting and editing. The first draft and Reconstructing the final draft.

Office Correspondences: Official Letter, Semi Official Letter And Memorandum

IV

Report Writing : Identify the types of reports, define the basic format of a report, identify the steps of report writing, write a report meeting the format requirement, determine the process of writing a report, importance of Including visuals such as tables, diagrams and charts in writing report, apply citation rules (APA style documentation ) in reports