Marketing Management – Adv
- Description
- Curriculum
- Reviews
Model Question Paper
Marketing Management
Key Features
- Unit-wise Short Notes
Each unit includes a summary in both languages, making revision faster and more effective. -
Extensive MCQ Practice
1500+ MCQ Practice Questions: This comprehensive question bank includes 1500+ multiple-choice questions (MCQs). Each unit contains approximately 150 MCQs covering a wide range of cognitive levels such as remembering, understanding, application, and analysis. -
Exam Practice Paper with Mock Tests
Includes three full-length mock tests for real exam practice. One mock test is free for students to assess the quality of our question paper. -
Latest Syllabus as per NEP
The syllabus aligns with the latest National Education Policy (NEP) and follows the exam patterns of MSU, CCSU, and other universities following the NEP. -
Designed by Experts
This question bank has been meticulously prepared by subject matter experts to ensure accuracy and relevance.
Why Choose This Model Paper?
- Complete Exam Preparation: Unit-wise summaries, MCQ practice, and mock tests provide a complete study solution.
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Latest NEP-Based Pattern: Ensures compliance with the latest university exam structure.
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Program Class: Diploma / B.B.A |
Year: I |
Semester: II |
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Subject: B.B.A-204 |
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Course Title: MARKETING MANAGEMENT |
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Credits: 4 |
Core Compulsory |
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Max. Marks: –25+75 |
Min. Passing Marks: 33 |
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Unit |
Topics |
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I |
Marketing: Definition, nature, scope & importance, Marketing Management, Core concepts of marketing, selling concept, production concept, modern marketing concept, Social marketing, Understanding of Consumer Behavior, Purchase decision Process.
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II |
Segmentation: Concept, basis of segmentation, Importance in marketing; Targeting: Concept Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning.
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III |
Marketing Mix: Product: Product Mix, New Product development levels of Product, Product life cycle, Branding and packaging, Distribution: Concept, Importance, different types of distribution channels etc.
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IV |
Price: Meaning, objective, factors influencing pricing, methods of pricing. Promotion: Promotional mix, tools, objectives, media selection & management
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V |
Marketing Research: Importance, Process and Elementary knowledge of Information system, green marketing, digital marketing, Service marketing
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Unit 1: Summary – Marketing Management -
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Unit 1: MCQs - Marketing Management -
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Unit 2: Summary – Marketing Management
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Unit 2: MCQs - Marketing Management
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Unit 3: Summary – Marketing Management
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Unit 3: MCQs - Marketing Management
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Unit 4: Summary – Marketing Management
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Unit 4: MCQs - Marketing Management
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Unit 5: Summary – Marketing Management
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Unit 5: MCQs - Marketing Management
